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Visual Marketing Contributor Tries His Hand at a Children’s Book

One of our book contributors, Robert Pizzo, whose unique email marketing designs were featured in the book, recently announced that his first children’s book, The Amazing Animal Alphabet of Twenty-Six...

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Getting the Most Out of Amazon as a Book Marketing Tool

If you’re an author, you know how important being on Amazon is. It’s like the Google of books. The site is basically a major search engine, and will help anyone searching for a book on a topic you’ve...

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Why Reviews Are So Important

If you’ve ever shopped on Amazon, consider whether you look at the product reviews or not. I know I do. Other consumers’ input is helpful in understanding whether a given product will work the way we...

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5 Technological Breakthroughs Your Website Redesign Must Have

Advancement in design and programming technology makes for a perfect storm: Now is the best time to redo your website. Technology breakthroughs are constant, but design breakthroughs – what’s that all...

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Smedio Talks Visual Marketing, Plus a Visual Book Review

We may have been ahead of our time. When we published Visual Marketing, tools like Pinterest and Instagram were fledgling marketing components. Now they’re growing in use, and more people are using the...

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Contributor Michelle Villalobos Tackles Female Work Relationships in Her Book

We love getting good news from our Visual Marketing contributors. Here’s something we’re excited about: Michelle Villalobos, who taught us that headshots don’t have to be typical, recently published a...

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Contributor Robert Pizzo Featured on Pomegranate

If you remember, we recently shared with you Robert Pizzo’s unique illustrated children’s book The Amazing Animal Alphabet of Twenty-Six Tongue Twisters. It seems he’s been attracting the attention of...

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How San Diego Zoo Uses Visual Marketing to Build Rabid Fans

Now that some of the initial excitement about visual marketing tools like Pinterest and Instagram has died down, it’s interesting to see what strategies have stuck. San Diego Zoo has a unique use for...

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How to Use Vine to Market Your Business

First there was Pinterest. Then Instagram. Now the latest in visual marketing social tools is Vine. With Vine, which is a mobile app for Android and Apple phones, you can shoot 6-second videos and post...

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How Often Should You Update Your Logo?

For small businesses, it can be tempting to upgrade a logo when you’ve got more funds to invest in graphic design. But how much is too much? And when is not enough? Consider Your Branding Power Before...

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5 Ways to Customize Your Client Holiday Gifts

This time of year, you want to show your appreciation for your clients, and so you send a gift. There are ample companies that offer you the opportunity to customize corporate gifts, helping your logo...

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